Vrio analysis for the 7 ps of marketing mix case study identified the four main attributes which helps the organization to gain a competitive advantages the author of this theory suggests that firm must be valuable rare imperfectly imitable and perfectly non sustainable. 7 ps of marketing we have already taken a look at 4ps of marketing and the elements can be extended by adding other aspects which are included in 7ps of marketing product price place promotion packaging packaging means the way your product or service looks from the outer partone should remember that customer gets affected and makes their views about the product by looking at the . The 7ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7ps framework for the digital marketing mix in dave chaffeys book digital marketing strategy implementation and practice this model was refreshed and applied to online channels to give a practical approach which works well for multichannel businesses. Once youve developed your marketing strategy there is a seven p formula you should use to continually evaluate and reevaluate your business activities these seven are product price. The 7ps of marketing in toyota company 7ps is a major concept that is applied in the locomotive industry to realize large volume of sale employee retention and annual turnover this paper entails an analysis of the 7ps applied by toyota company which is among the top manufacturers of vehicles in the world