How to Get the Most Out of Your Website Without Being Techy
Your website should be working for you, bringing in enquiries, showcasing your services, and helping you connect with customers. But many small business owners don’t get the full benefit because they think improving a website requires coding skills or hours of technical work.
The good news? It doesn’t. Here are five simple, non-techy ways to get more out of your site:
1. Keep Your Content Fresh
Google loves updated websites — and so do visitors. Update your homepage every couple of months with:
- A new client story
- Seasonal offers
- Fresh photos or testimonials
2. Make Contact Super Easy
Don’t make people hunt for your details. Include:
- A clear “Contact” button in your main menu
- A short contact form on key pages
- Your phone number and email in the footer
3. Use Strong Headlines
People skim. Use clear headlines that say what you do and who you help, instantly. Instead of “Welcome to Our Website”, try “Helping Local Businesses Grow with Affordable Web Design”.
4. Add Social Proof
Testimonials, reviews, and case studies reassure visitors you’re the real deal. Even short quotes from happy clients can make a big difference.
5. Check It on Your Phone
Over half of website visits are on mobile. Look at your site on your phone and ask:
- Is it easy to read?
- Do images load quickly?
- Are buttons easy to tap?
Bottom line: You don’t need to be “techy” to improve your website. Small, simple changes can make your site more appealing, more useful, and more likely to win you business.
Stop Getting Stuck in the Tech. Focus on Growing Your Business
If you’re a business owner, you’ve probably had one of those days where updating your website or figuring out a new tool eats up hours of your time. You started with good intentions, but before you know it, the day’s gone—and the sales call or marketing plan that could actually grow your business never happened.
Sound familiar? You’re not alone.
Many successful business owners fall into this trap. Tech tasks feel productive. They’re safe, measurable, and often easier than the uncomfortable work of sales or business development. But the reality is: if you’re spending more time fixing websites than finding customers, growth slows down. That’s why I started WorkWise.
With over 20 years’ experience managing large-scale digital projects for Government departments, national brands, and major charities, I know how to take the complexity out of tech. I’ve delivered everything from flagship websites to e-commerce platforms and accessibility compliance for big names like British Airways, Vodafone, and Marks & Spencer.
Now I use that expertise to help smaller businesses and entrepreneurs reclaim their time and head space. Whether it’s:
- Refreshing or managing your website
- Setting up online tools and automations
- Coordinating digital projects
…I’ll make sure things get done without jargon or overwhelm—so you can get back to growing your business.
Work smarter. Worry less. Grow faster. That’s the WorkWise way.
How One Business Owner Got Unstuck and Back to Growth
Meet Sarah. She runs a successful design agency and had been planning to launch a new service for months. But there was a problem: her website needed updating, a booking tool needed setting up, and her email sequence (automated emails) wasn’t ready. Every week, these tech tasks were on her to-do list—and every week, they pushed back her launch. Instead of focusing on sales calls and marketing, she was knee-deep in tutorials and troubleshooting.
This is the pattern I’ve seen time and again during my 20+ years managing digital projects. Even big organisations like British Airways and Vodafone get stuck when systems, websites, and workflows aren’t aligned. The difference? They have teams like mine to step in and fix it.
That’s exactly what I did for Sarah through WorkWise.
- Refreshed her website to include the new service
- Set up her online booking tool and linked it to her calendar
- Coordinated the email automation so clients received confirmations automatically
The result? Sarah launched within two weeks. She was free to focus on outreach and building relationships, instead of battling tech.
If you’ve been delaying growth because of website or tech headaches, let’s talk.